Make Every Drop Count | PAS JOR FY25 005

Opportunity Information: Apply for PAS JOR FY25 005

Make Every Drop Count (Funding Opportunity Number: PAS JOR FY25 005) is a discretionary grant from the U.S. Mission to Jordan, run through the Embassy's Public Diplomacy Section, focused on youth-driven water conservation in Jordan. The central idea is to bring proven U.S. experience in conservation messaging and behavior-change campaigns to Jordanian audiences in a way that fits local realities, language, and youth culture. Jordan faces extreme water stress, and even with major infrastructure efforts underway (including the National Conveyance Project supported by U.S. foreign assistance), national projections still point to another water deficit by 2035. Because supply-side solutions alone are not enough, the grant emphasizes demand-side change: building everyday water-saving habits and a broader understanding of scarcity, especially among younger people who can influence families, peers, and communities.

The opportunity invites proposals for a social media-based campaign aimed at Jordanian Generation Z, specifically youth ages 16 to 25. Applicants are expected to design a campaign that does more than raise awareness; it should encourage practical, measurable actions and normalize conservation behaviors through relatable content and youth vernacular. The project title is not fixed and should be proposed by the applicant, with the expectation that it will be Jordan-specific, relevant to youth culture, and clearly connected to the water conservation purpose. The program also aims to showcase U.S. expertise in areas like youth community engagement, resource management, media analysis, and social media strategy, suggesting that strong concepts will combine local credibility in Jordan with meaningful collaboration or input from U.S.-based experts and best practices.

Competitive proposals are expected to demonstrate a track record of running successful youth-led, direct-action campaigns, along with strong partnerships or networks in both Jordan and the United States. The Embassy is looking for applicants who can plug into existing water conservation efforts already happening in Jordan rather than duplicating them, and who have experience working with youth audiences in structured settings. Ties to educational institutions, youth centers, or other youth-serving organizations are a plus, since those connections can help recruit participants, test messages, and spread conservation norms beyond social media into daily routines.

Funding is capped at $150,000, and the Embassy expects to make one award. The closing date is September 6, 2025. Eligible applicants include U.S. or Jordanian nonprofits (including think tanks and civil society/NGOs) and public or private educational institutions; the source listing also notes eligibility for nonprofits with 501(c)(3) status, along with other eligible applicants as defined by the agency. A key administrative detail is that applications must be submitted by email to AmmanGrants@state.gov, and submissions through Grants.gov will not be accepted.

• The U.S. Mission to Jordan in the environment sector is offering a public funding opportunity titled "Make Every Drop Count" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on 2025-08-06.
• Applicants must submit their applications by 2025-09-06. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $150,000.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Others.

Apply for PAS JOR FY25 005

[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal: