Opportunity Information: Apply for PDS BOG FY23 SG3
This grant opportunity, offered by the U.S. Department of State through the Public Diplomacy Section at the U.S. Embassy in Bogota (PDS Bogota), funds a short, focused project designed to answer a practical question: why are increasing numbers of Colombian nationals attempting to migrate to the United States through irregular (unauthorized) routes, and what kinds of communications could realistically discourage people from taking that trip. The embassy is looking for an implementing organization to deliver both stronger evidence about migrant motivations and real-world testing of messages and communication channels that could steer potential migrants toward safer, legal options or persuade them not to go.
The project is structured as a 6 to 8 month program starting after funds are disbursed, and it has two core parts that are meant to feed into each other. The first part is research, centered on direct engagement with Colombians who are either seriously considering irregular migration, already traveling along migration routes, or who already attempted to enter the United States unlawfully and have been returned. The emphasis is on generating clearer data rather than relying on anecdotal stories, which means the implementer is expected to conduct a substantial number of interviews and/or focus groups, identify and recruit participants, build enough trust for candid conversations, and protect participant privacy. The embassy signals that it wants insight into both who migrants are and why they decide to move, suggesting a need for structured data collection that can reveal patterns in motivations, decision-making, and the influences that shape those decisions.
The second part is experimental messaging. Using what is learned from the research, the grantee is expected to design and run messaging tests aimed at Colombians who are considering migrating irregularly. This is not just about producing campaign materials; it is about experimenting across messages and platforms, measuring performance, and then providing the embassy with specific, detailed recommendations on what content works, what does not, and where and how those messages should be delivered to have the best chance of dissuading irregular migration. In other words, the deliverable is evidence-based guidance: which narratives, facts, messengers, formats, or channels appear most effective at changing perceptions of the journey, highlighting risks, or increasing interest in legal pathways.
In terms of geography and target population, the program is narrowly limited to Colombian nationals. The implementer may engage people along migration corridors inside Colombia (the notice gives an example route from Ipiales to Necocli), and it also encourages engagement with returnees back in Colombia after removal or failed attempts. Beyond Colombia, the project may include interviews with Colombians in Mexico who intend to continue north, as well as Colombians who have reached the U.S.-Mexico border and plan to attempt entry. Even though Colombia is a transit country for many nationalities, this project explicitly restricts participation to Colombians only, and the audiences of interest are those at high relevance to irregular movement: prospective migrants, in-transit migrants, and returned migrants.
The scale expectation is concrete: the embassy anticipates that the grantee will engage at least 300 Colombian migrants, with the option to propose a larger sample. That engagement is tied directly to the goal of improving the quality of insight available to PDS Bogota and making the messaging component more credible and targeted. The opportunity is issued as a discretionary grant under CFDA 19.040, with a single expected award and a maximum award amount (ceiling) of $50,000. The funding opportunity number is PDS BOG FY23 SG3, and it was posted by the Department of State, U.S. Mission to Colombia, with an original closing date of August 31, 2023. Applicants are instructed to contact the Public Diplomacy Section at the U.S. Embassy in Bogota for the exact application instructions, required forms, and deadlines referenced in the notice’s related documents.
Overall, the grant is best understood as a combined research-and-behavioral communications project: gather systematic, on-the-ground data from a sizable group of Colombian migrants across key points in the migration pathway, then translate those findings into tested, measurable messaging approaches that the embassy can use to discourage irregular migration before people take on the journey.Apply for PDS BOG FY23 SG3
- The Department of State, U.S. Mission to Colombia in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Why are Colombians on the move? Seeking to understand why Colombians migrate irregularly to the United States and improve dissuasive messaging." and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Aug 01, 2023.
- Applicants must submit their applications by Aug 31, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $50,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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